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Press Release | 2018.08.08

BMW Group Thailand and German Auto join forces to launch the German Auto Service Factory, the first BMW Service Factory in Thailand

BMW Group Thailand – led by Mr. César Badilla (6th from left), Director Aftersales and German Auto – led by Khun Piyavit Khemarangsan (3rd left), President – launched German Auto Service Factory as the first BMW service factory in Thailand for BMW and MINI vehicles, located near Suvarnabhumi International Airport on Bangna Trat – Suvarnabhumi Frontage Road



From left to right:
- Mr. Ralf Bissinger, Vice President; Khun Somporn Krajomthong, Service Director;
Khun Piyavit Khemarangsan, President; Khun Kittima Khemarangsan, German Auto
- Mr. Erich Ebner von Eschenbach, Head of Aftersales Business Management, BMW Group;
- Mr. César Badilla, Director Aftersales; Khun Jatupon Puttaviboon, General Manager Dealer Development, BMW Group Thailand
- Khun Chidchanok Katinsmith, Chief Finance Officer, German Auto



Bangkok – BMW Group Thailand and German Auto, an authorized BMW, MINI and BMW Motorrad dealer, are strengthening their aftersales services with the opening of the German Auto Service Factory, the first BMW service factory in Thailand. This will elevate the maintenance and repair services for BMW and MINI vehicles and provide outstanding convenience and expertise, ensuring a world-class premium automotive experience for Thai customers.



Mr. Christian Wiedmann, President, BMW Group Thailand, said: “We are continuously introducing extensive aftersales services to provide beyond-excellent experiences to Thai customers. On this occasion, we are honored to welcome Mr. Erich Ebner von Eschenbach, Head of Aftersales Business Management, BMW Group, to the launch of our first service factory in Thailand, the German Auto Service Factory. The opening of this facility demonstrates our commitment to the Thai market and signifies the trust within the BMW dealer network. We will continue to build on our achievements throughout 2018.”



German Auto Service Factory is the first BMW service factory in Thailand and aims to enhance the service capacity for fast and efficient maintenance and repairs for BMW and MINI vehicles. The facility covers an area of 16,200 square meters on Bangna Trat – Suvarnabhumi Frontage Road and can support up to 500-700 vehicles per month. It offers everything from Fastlane service to world-class body and paint repairs and is equipped with 4 heavy-duty bays, 6 light-duty bays, 6 assembly bays, 8 polishing bays, along with 5 spray booths. The customer touchpoint will remain at the German Auto Bangna showroom and one-stop service center for ultimate customer convenience.



Khun Piyavit Khemarangsan, President, German Auto, said: “With more than 135 million baht of investment, we are committed to offering a range of unparalleled services to BMW and MINI customers. The German Auto Service Factory will significantly boost the efficiency of maintenance services at German Auto Bangna. We can now support more vehicles through our Fastlane service, body and paint repairs, as well as heavy-duty and light-duty repairs by more than 10 certified mechanics from BMW.



“Customers can book an appointment online for maintenance services at German Auto Bangna as usual via or take advantage of BMW Teleservices, which automatically relays service and maintenance -related data to BMW dealers for pre-service arrangements for the utmost convenience of BMW customers,” Khun Piyavit added.

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BMW Group Thailand and German Auto join forces to launch the German Auto Service Factory, the first BMW Service Factory in Thailand
Mr. Ralf Bissinger (left), Vice President, German Auto and Khun Piyavit Khemarangsan, President, German Auto (right)
Heavy Repair Section
Quick Repair / Fastlane Service Section
Quick Repair / Fastlane Service Section
Body & Paint Repairs Section
Technical Repair Service Section
Body & Paint Spray Booth

The BMW Group


With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.


In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.



BMW Group Thailand


BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.


In 2017, BMW Group Thailand achieved a historic sales record with 11,030 BMW and MINI vehicles delivered to customers from January to December 2017, an increase of 39% year-on-year and the first-ever 5-digit sales figure in the company’s history. BMW Motorrad also had the best-ever record with 2,001 motorcycle deliveries, 10% higher than the same period the previous year. These milestones have made 2017 the most successful 12-month period for all of BMW Group Thailand’s three business units – with BMW Thailand in particular posting the highest growth rate across BMW Group’s global network at 43%.


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labour, making it an automotive hub for ASEAN.
On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 14 countries worldwide.


As of 2017, BMW Group Manufacturing Thailand produces the following 17 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X4 and BMW X5. For BMW Motorrad the BMW F 800 R, BMW F 800 GS, BMW F 700 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles four BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X5 xDrive40e and BMW 740Le.


Starting from May 2016, BMW Group Manufacturing Thailand’s assembly line capability has been expanded for the purpose of exporting the BMW X3 and BMW X5 to China as well.



For further information, please contact:
BMW Group Thailand


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Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
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