The Future of Connected Mobility
Press Release | 2018.06.12

BMW Group Thailand showcases vision for electric mobility in Thailand with introduction of intelligent connectivity features through BMW ConnectedDrive for BMW iPerformance vehicles

BMW Group Thailand, led by Mr. Christian Wiedmann (2nd left), President, and Microsoft (Thailand) Limited, led by Mr. Dhanawat Suthumpun (far left), Managing Director, together with Mr. Lars Nielsen (far right), Sales and Marketing Director, BMW Thailand and Dr. Alexander Kotouc (3rd left), Head of Product Management BMW i, unveiled new additions to BMW ConnectedDrive for BMW iPerformance vehicles powered by Microsoft’s world-class Azure cloud computing service to enhance BMW ConnectedDrive’s leadership in premium intelligent mobility.

 

Bangkok. BMW Group Thailand today underlined its vision for the future of mobility with the announcement of new additions to BMW ConnectedDrive – the flexible, personalized suite of services and apps for an intelligent, connected mobility experience – for BMW iPerformance plug-in hybrid vehicles (PHEVs) at the “BMW i and 360° Electric. The Future of Connected Mobility in Collaboration with Microsoft” business forum. Powered by BMW’s Open Mobility Cloud platform and Microsoft’s world-class Azure cloud computing service, BMW ConnectedDrive continues to build upon its leadership in premium intelligent mobility with capabilities tailored to enhance the electric mobility experience with unprecedented convenience.

 

Mr. Christian Wiedmann, President, BMW Group Thailand, said, “This year marks the 20th anniversary of BMW ConnectedDrive, and we are ceaselessly driving forward our international standing as a pioneer in the field of digital development. Our seamless services are designed to redefine the very concept of mobility in a way that best benefits the customer. BMW Connected App currently has more than 2.3 million users and over 10 million connected BMW vehicles in 45 countries worldwide. With the launch of new features for BMW ConnectedDrive in Thailand, we are driving forward the transformation of the automotive mobility in the country in coherent with the BMW Group’s NUMBER ONE > NEXT strategy.”

 

With BMW ConnectedDrive for BMW iPerformance, customers can control their vehicle remotely and access important information effortlessly on the go through the BMW Connected App on iPhones. The new features include:

  • Display of plug-in hybrid vehicle information: Keep track of electric range, battery charge level and service requirements of the iPerformance vehicle anywhere, anytime.
  • Remote climate and charge control: Turn the car’s air conditioning on or off remotely – or even at your preferred departure time – from your phone. If the vehicle is plugged in, the charging time can also be scheduled through the app in order to take advantage of the off-peak charging rate.
  • Enhanced navigation system: Quickly search for and navigate to the nearest charging station to extend your drive.
  • Driving statistics: Optimize your driving patterns for maximum efficiency with a deeper look into how you control your vehicle on the road.

At the BMW i and 360° Electric business forum, Dr. Alexander Kotouc, Head of Product Management for BMW i, shared BMW Group’s vision on electric mobility innovations under the BMW i brand, which focuses on a visionary and ground-breaking concept for mobility that is sustainably designed throughout. As demand for electric vehicles around the globe has evidently increased with significant growth potential in the future, BMW Group is committed to quickly and effectively respond to market developments by creating the most flexible assembly line. From 2021 onward, vehicles with pure electric drivetrain, hybrid drivetrain and combustion engine will be assembled on the same assembly line to ensure that BMW Group remains fully capable of responding to demand for all models with every type of drivetrain in any market at any time.

 

By 2025, the BMW i range will encompass 25 electrified models, 12 of which fully electric, while the number of electrified models across other BMW Group brands and product lines will continue to rise at a steady pace.

 

With Azure, the intelligent and secure cloud platform from Microsoft, BMW ConnectedDrive is able to harness machine learning and data analysis capabilities to make use of the massive amounts of data generated by a BMW vehicle on the road. BMW’s Open Mobility Cloud platform uses Azure as a foundation for an expanding range of intelligent services and experiences that bring together not just the car and the smartphone but also partner content and integrated networked systems beyond the vehicle.

 

“Digital transformation and technological disruption are driving change across every industry, and every business around the world has to transform itself to gain or retain competitive advantage,” said Mr. Dhanawat Suthumpun, Managing Director of Microsoft Thailand. “In the automotive industry, we can see this in the expectation that an estimated 90% of new cars introduced worldwide in 2020 will come with advanced connectivity features, and BMW ConnectedDrive and Open Mobility Cloud are blazing a trail towards this future of intelligent mobility.”

 

Through Azure, Microsoft offers an open and highly scalable platform for automakers to develop intelligent features that enhance a connected vehicle’s ability to address mobility needs on an individual level while also opening up new possibilities for the transformation of the automotive industry. These intelligent features are founded on top of Azure’s status as the most trusted cloud platform – backed by over 70 international and industry-specific standards in security and privacy.

 

“Our partnership with BMW is bringing to life the vision of a world where intelligent capabilities live in the cloud – where astonishing amounts of computing power enable us to achieve things previously not thought possible – and the edge, where advances such as artificial intelligence and the Internet of Things redefine productivity and efficiency in every moment of our lives,” added Dhanawat.

 

The new BMW ConnectedDrive features for BMW iPerformance vehicles will be available in selected BMW plug-in hybrids from June 2018 onwards – including the BMW 330e, BMW 530e, and BMW 740Le. For more information on BMW ConnectedDrive, visit https://www.bmw.co.th/th/topics/fascination-bmw/connected-drive/overview.html.

Electrification momentum continues to build as BMW Thailand makes best-ever start to year

BMW Group Thailand enjoyed remarkable success in 2017 with plug-in hybrid vehicle sales rising by 269% year-on-year. This year, the Thai plug-in hybrid market has also shown signs of significant growth with deliveries rising by 44% in the first four months of the year. Meanwhile, BMW Thailand has also achieved the best-ever sales in the first four months
of the year with 3,511 BMW deliveries, an increase of 20% year-on-year. Adding to the best-ever record is BMW Motorrad Thailand posting 690 deliveries, growing sales by an impressive 50% from the same period last year.

 

On the global level, BMW Group’s electric and plug-in hybrid vehicle deliveries in 2018 continue to grow. From January to April 2018, deliveries of the Group’s electrified vehicles have grown by 41.7% year-on-year with a total of 36,692 deliveries worldwide. In China, the growth in electrified vehicle sales was recorded at 3,181 deliveries or +646.7% year-on-year during the first 4 months.

 

To further support the growth of electric vehicles in Thailand and contribute to the Energy Policy and Planning Office’s (EPPO) goal of having 1.2 million EVs and PHEVs on Thai streets by the year 2036, BMW Group Thailand and ChargeNow partners have been continuously expanding the ChargeNow public charging station network across Thailand following the official launch in August 2017. Currently, there are 14 ChargeNow charging outlets ready for service with 36 more set to be installed within 2018, which would put the total of ChargeNow outlets nationwide at 50 by the end of the year. When combined with
50 additional charging stations available at authorized BMW dealers, the charging network will cover 100 locations nationwide by the end of 2018.

From left; Mr. Dhanawat Suthumpun, Managing Director, Microsoft (Thailand) Limited, Mr. Christian Wiedmann, President, BMW Group Thailand and Dr. Alexander Kotouc, Head of Product Management BMW i

New features from BMW ConnectedDrive for BMW iPerformance

Enhanced navigation system to the nearest charging station, one of the new features from BMW ConnectedDrive for BMW iPerformance

Remote climate and lighting control, one of the new features from BMW ConnectedDrive for BMW iPerformance

The BMW Group

 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

 

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

BMW Group Thailand

 

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

 

In 2017, BMW Group Thailand achieved a historic sales record with 11,030 BMW and MINI vehicles delivered to customers from January to December 2017, an increase of 39% year-on-year and the first-ever 5-digit sales figure in the company’s history. BMW Motorrad also had the best-ever record with 2,001 motorcycle deliveries, 10% higher than the same period last year. These milestones have made 2017 the most successful 12-month period for all of BMW Group Thailand’s three business units – with BMW Thailand in particular posting the highest growth rate across BMW Group’s global network at 43%.

 

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labour, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 14 countries worldwide.

 

As of 2017, BMW Group Manufacturing Thailand produces the following 17 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X4 and BMW X5. For BMW Motorrad the BMW F 800 R, BMW F 800 GS, BMW F 700 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles four BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X5 xDrive40e and BMW 740Le.

 

Starting from May 2016, BMW Group Manufacturing Thailand’s assembly line capability has been expanded for the purpose of exporting the BMW X3 and BMW X5 to China as well.

 

For further information, please contact:
BMW Group Thailand
1-800-269-269

www.bmw.co.th
www.mini.co.th
www.bmw-motorrad.co.th

 

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