BMW Service Outlet by Amorn Prestige
Press Release | 2018.05.03

BMW Thailand teams up with Amorn Prestige in launching the first-ever BMW Service Outlet in Thailand

 BMW Group Thailand, led by Mr. Christian Wiedmann (2nd left), President, together with Amorn Prestige, led by Khun Wannapa Tangbanyong (3rd left), Dealer Principal, revealed the first-ever BMW Service Outlet in Thailand.


Photograph shows from left, Khun Pittawat Duangchaiek, General Manager, Amorn Prestige Co., Ltd.; Mr. Christian Wiedmann; Khun Wannapa Tangbanyong; Mr. César Badilla, Director Aftersales, BMW Group Thailand; Mr. Lars Nielsen, Sales and Marketing Director, BMW Thailand; and Khun Surat Manerattanaporn, Sales Director, Amorn Prestige Co., Ltd.


Bangkok. BMW Thailand, together with Amorn Prestige, an authorized BMW dealer, revealed the first-ever BMW Service Outlet in Thailand to take BMW’s premium automotive experience to the next level. The BMW Service Outlet by Amorn Prestige will reinforce BMW’s extensive range of services in Thailand with world-class standards by providing the ultimate in service quality through expertise beyond expectations and advanced technologies that flawlessly fulfill customer demands in all aspects.


Mr. Christian Wiedmann, President, BMW Group Thailand, said “The launch of BMW Service Outlet marks yet another historical milestone for BMW in Thailand by offering beyond excellent services for Thai customers. Our cooperation with Amorn Prestige will carry forward the collective goal to be the market leader in aftersales services while giving the kind of satisfaction that surpasses all expectations for BMW customers under both companies’ coherent vision and aspiration.”


Khun Wannapa Tangbanyong, Dealer Principal at Amorn Prestige, said, “BMW Service Outlet by Amorn Prestige is not only the first BMW service outlet in Thailand, but it also stands out with remarkable convenience and distinctive new services – ranging from Online Booking service, which allows customers to arrange a service appointment in advance with just one click via; BMW Teleservices, a baseline feature of BMW ConnectedDrive that automatically relays service and maintenance related data to BMW dealers for pre-service arrangements; to Fastlane service that provides a quality range of services and repairs by skilled technicians within just 90 minutes, as well as an impressive lounge where customers can relax and enjoy complimentary drinks and snacks while waiting for their car.”


BMW Service Outlet by Amorn Prestige is located on Ratchadapisek Road and just a few meters from BMW Showroom Amorn Prestige. With more than 33 million baht of investment, the service outlet spans an area of 1,171 square meters and can support up to 25 vehicles per day with more than 20 service personnel and skilled technicians on hand for professional consultation and standardized aftersales mechanical services. Featuring 4 mechanical work bays along with 2 Fastlane work bays in an air-conditioned space, customers can exclusively observe and take part in the inspection of their vehicle. The service outlet is also equipped with BMW i Wallbox Pure units that can charge up to 2 PHEV/EV vehicles at the same time.


“Amorn Prestige recognizes BMW owners’ preference for convenience and reliable after-sales service that fits their daily routine. Our priority is to provide another level of convenience and superior services along with promoting a close relationship amongst Amorn Prestige family members through various lifestyle activities, such as trips to popular attractions, tickets to theatrical performances, and many interesting workshops, as proof that the heart of Amorn Prestige is to immerse customers in superior care and services,” added Khun Wannapa.


In addition, BMW Service Outlet by Amorn Prestige also features a selection of BMW accessories and BMW Lifestyle merchandise. The sleek façade and interior of the reception area is designed with a twist from the usual BMW showroom styling with marble countertop and warm lighting that matches perfectly with the modern furniture to enhance the absolutely relaxing ambience for customers.


BMW Service Outlet by Amorn Prestige is located at 60, Soi Chaloem Suk, Ratchadapisek Road, Chan Kasem, Chatuchak, Bangkok 10900, telephone number 02-513-2232.

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BMW Service Outlet by Amorn Prestige


From left,
1. Mr. Lars Nielsen, Sales and Marketing Director, BMW Thailand
2. Mr. César Badilla, Director Aftersales, BMW Group Thailand
3. Khun Wannapa Tangbanyong, Dealer Principal, Amorn Prestige Co., Ltd.
4. Mr. Christian Wiedmann, President, BMW Group Thailand
5. Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand

BMW Service Outlet by Amorn Prestige
BMW Service Outlet by Amorn Prestige
BMW Service Outlet by Amorn Prestige

The BMW Group


With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.


In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


BMW Group Thailand


BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.


In 2017, BMW Group Thailand achieved a historic sales record with 11,030 BMW and MINI vehicles delivered to customers from January to December 2017, an increase of 39% year-on-year and the first-ever 5-digit sales figure in the company’s history. BMW Motorrad also had the best-ever record with 2,001 motorcycle deliveries, 10% higher than the same period last year. These milestones have made 2017 the most successful 12-month period for all of BMW Group Thailand’s three business units – with BMW Thailand in particular posting the highest growth rate across BMW Group’s global network at 43%.


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labour, being an automotive hub for ASEAN. On-going investment has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 14 countries worldwide.


As of 2017, BMW Group Manufacturing Thailand produces the following 17 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X4 and BMW X5. For BMW Motorrad the BMW F 800 R, BMW F 800 GS, BMW F 700 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles four BMW plug-in hybrid models; BMW 330e, BMW 530e, BMW X5 xDrive40e and BMW 740Le.


Starting from May 2016, BMW Group Manufacturing Thailand’s assembly line capability has been expanded for the purpose of exporting the BMW X3 and BMW X5 to China as well.


For further information, please contact:
BMW Group Thailand


Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
Nalinuth Sirisombut (08-6977-7881 or 0-2627-3501 ext.155),,,

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