BMW Sponsorship in Princess Cup 2017
Photo Release | 2017.11.28

BMW Group Thailand sponsors ‘Princess Cup Thailand 2017’

BMW Group Thailand led by Mr. Stefan Teuchert (center), President, recently partnered with the Thailand Equestrian Federation, providing official vehicle services in ‘Princess Cup Thailand 2017’

From left
1. Khun Pittawat Duangchaiek, General Manager, Amorn Prestige
2. Khun Sethipong Anutarasoti, General Manager Marketing, BMW Thailand
3. Khun Wannapa Tangbanyong, Dealer Principal, Amorn Prestige
4. Mr. Stefan Teuchert, President, BMW Group Thailand
5. Mrs. Katja Teuchert
6. Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand
7. Mr. Lars Nielsen, Sales and Marketing Director, BMW Thailand

Bangkok. BMW Group Thailand, led by Mr. Stefan Teuchert (Center), President, partnered with the Thailand Equestrian Federation in support of ‘Princess Cup Thailand 2017’, an equestrian sports competition held at the Royal Stable Unit Bangkok to prepare Thai athletes for upcoming national and international championships. As the official provider of official vehicle services, BMW Group Thailand supplied a fleet that included BMW 420d Convertible M Sport, BMW 430i Coupe M Sport, BMW X1 sDrive18i xLine, BMW X3 xDrive20d Highline, BMW X4 xDrive20d M Sport, BMW X5 xDrive40e M Sport, BMW X6 xDrive30d M Sport and BMW 520d Sport as well as exclusive food-and-drinks offerings for athletes and fans at the BMW Lounge.

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Mr. Stefan Teuchert (left), President, BMW Group Thailand and Mr. Lars Nielsen (right), Sales and Marketing Director, BMW Thailand, received the commemorative plaque in honor of the company's sponsorship of ‘Princess Cup Thailand 2017’

BMW Sponsorship in Princess Cup 2017
BMW Sponsorship in Princess Cup 2017
BMW Sponsorship in Princess Cup 2017
BMW Sponsorship in Princess Cup 2017
BMW Sponsorship in Princess Cup 2017
BMW Sponsorship in Princess Cup 2017
BMW Sponsorship in Princess Cup 2017

The BMW Group

With its four brands BMW, MINI, Rolls-Royce, and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW, MINI and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

In 2016, BMW Group Thailand delivered 7,923 BMW and MINI vehicles to customers. For BMW Motorrad Thailand, a new record was set in 2016 with 1,819 motorcycle deliveries.

In 2017, BMW Group Thailand had the best-ever first 10 months with 8,344 BMW and MINI car deliveries, achieving an impressive +28% growth year-on-year. BMW Motorrad also had the best-ever record with 1,494 motorcycle deliveries during the first 10 months, 2% higher than the same period last year.

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. An investment of over 4.6 billion Baht year-to-date 2016 has been put into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 14 countries worldwide.

As of 2017, BMW Group Manufacturing Thailand produces the following 17 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X4 and BMW X5. For BMW Motorrad the BMW F 800 R, BMW F 800 GS, BMW F 700 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles three BMW plug-in hybrid models; BMW 330e, BMW X5 xDrive40e and BMW 740Le.

Starting from May 2016, BMW Group Manufacturing Thailand’s assembly line capability has been expanded for the purpose of exporting the BMW X3 and BMW X5 to China as well.

For further information, please contact:
BMW Group Thailand

Media Contacts:
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Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101),,,