Barcelona Motor Bangkae
Press Release | 2017.10.02

BMW Thailand teams up with Barcelona Motor in bringing a premium automotive experience to the Thonburi area with the grand opening of Barcelona Motor Bang Khae

Photograph shows executives of BMW Group Thailand and Barcelona Motor joining together for the grand opening of Barcelona Motor Bang Khae, from left; Khun Kawin Leenutaphong, Assistant Dealer Principal, Barcelona Motor; Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand; Khun Viroj Leenutaphong, Chief Executive Officer, Barcelona Motor and Khun Jatupon Puttaviboon, General Manager, Dealer Development, BMW Group Thailand

Bangkok – Barcelona Motor, an authorized BMW dealer, has unveiled Barcelona Motor Bang Khae, offering premium mobility experiences to customers in the Thonburi neighborhood through a state-of-the-art showroom and modern one-stop service center on an area of more than 5 rai.

Mr. Stefan Teuchert, President BMW Group Thailand, said: “BMW Thailand and Barcelona Motor have been strong business partners for 19 years. We are confident that Barcelona Motor will be able to provide an impressive experience to customers in Bang Khae and nearby areas using the skills the company has cultivated over the years and through its top-notch quality of services. This collaboration is another milestone on the road to success for both BMW Thailand and Barcelona Motor in expanding premium automotive experiences and services to a wider range of Thai customers.”

“In addition, our BMW Product Genius at Barcelona Motor Bangkae will be available to help guide our customers through every step of the test drive and handover process. They will also be on call to help with any subsequent queries or service updates. As the new retail experience for our customers, the BMW Product Genius are tech-savvy and able to communicate how things work and how our customers can get the best from them. They can be identified by BMW Product Genius polo shirts, and will use modern communication tools such as iPad app for the BMW configuration. They are ready to fascinate you and to share your passion for the BMW brand.”

Khun Viroj Leenutaphong, Chief Executive Officer, Barcelona Motor Co.,Ltd. said, “Barcelona Motor Bang Khae is one of our greatest achievements as an authorized BMW dealer. With an investment of over 500 million Baht and a total floor area of more than 30,000 square meters, we are committed to providing the very best in sales and aftersales services to every customer. Barcelona Motor Group in Bangkok offers a one-stop service center and 22 repair stations capable of supporting 60 vehicles per day. The facility is also equipped to perform a Fast Lane vehicle check-up that can be completed within 2 hours. In addition, we are confident that our professional service personnel trained by BMW Group Thailand, as well as our certified mechanics can provide services of a world-class standard allowing us to earn trust from customers and making us stand out as a competent authorized BMW dealer.”

Barcelona Motor Bang Khae features a spacious display area for 20 BMW models, a one-stop service center and BMW Certified Body and Paint Center, as well as an indoor parking area that can support more than 500 vehicles. Thanks to a team of 82 professional staff, customers can experience a new level of BMW’s avant-garde innovation, satisfying premium services and much more.

Khun Viroj Leenutaphong elaborated on Barcelona Motor’s strategic plans, saying: “We are always eager to introduce BMW’s world-class mobility experience to customers in other areas. Thanks to our long experience in the industry, coherent strategies with BMW Thailand and competent personnel and management team, we have earned the confidence and trust of our customers. We also plan to reach out to customers of all generations through online and offline marketing campaigns to foster recognition and confidence in Barcelona Motor Bang Khae.”

Barcelona Motor Bang Khae is now ready to provide satisfaction and convenience to BMW customers at 548 PhetKasem Road, Bang Khae Nuea, Bang Khae, Bangkok 10160. Telephone 02-080-5888

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Barcelona Motor Bangkae
Barcelona Motor Bang Khae
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Barcelona Motor Bangkae
Executives of BMW Group Thailand and Barcelona Motor
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Barcelona Motor Bangkae
Barcelona Motor’s management team led by Khun Viroj Leenutaphong, Chief Executive Officer (3rd left), Khun Kawin Leenutaphong, Assistant Dealer Principal (2nd left), Khun Paiboon Boonnipat, Dealer Principal (far right), Khun Prasit Sukitkovit, General Manager (far left)
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Barcelona Motor Bangkae
Barcelona Motor Bang Khae’s management team
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Barcelona Motor Bangkae
Barcelona Motor Bang Khae
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Barcelona Motor Bangkae
Barcelona Motor Bang Khae
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Barcelona Motor Bangkae
Lifestyle product on display at Barcelona Motor Bang Khae
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Barcelona Motor Bangkae
One-stop service center at Barcelona Motor Bang Khae
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The BMW Group

With its four brands BMW, MINI, Rolls-Royce, and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW, MINI and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

In 2016, BMW Group Thailand delivered 7,923 BMW and MINI vehicles to the customers. For BMW Motorrad Thailand, new record has been set in 2016 with 1,819 motorcycle deliveries.

In 2017, BMW Group Thailand has the best-ever first half with 4,888 BMW and MINI car deliveries, achieving an impressive +33% growth year-on-year.

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular, with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN.

An investment of over 4.6 billion Baht year-to-date 2016has been invested into expansion of plant Rayongin terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately
4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broaderASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 14 countries worldwide.

As of 2017, BMW Group Manufacturing Thailand produces the following 17 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X4and BMW X5.For BMW Motorrad the BMW F 800 R, BMW F 800 GS, BMW F 700 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles three BMW plug-in hybrid models; BMW 330e, BMW X5 xDrive40e and BMW 740Le.

Starting from May 2016, BMW Group Manufacturing Thailand’s assembly line capability has been expanded for the purpose of exporting the BMW X3 and BMW X5 to China as well.

For further information, please contact:
BMW Group Thailand
1-800-269-269

www.bmw.co.th
www.mini.co.th
www.bmw-motorrad.co.th

Media Contacts:
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.155)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, ptoonkamthornchai@carlbyoir.com, pthanawajeran@carlbyoir.com

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