Photograph shows executives of BMW Group Thailand and Barcelona Motor joining together for the grand opening of Barcelona Motor Bang Khae, from left; Khun Kawin Leenutaphong, Assistant Dealer Principal, Barcelona Motor; Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand; Khun Viroj Leenutaphong, Chief Executive Officer, Barcelona Motor and Khun Jatupon Puttaviboon, General Manager, Dealer Development, BMW Group Thailand

Bangkok – Barcelona Motor, an authorized BMW dealer, has unveiled Barcelona Motor Bang Khae, offering premium mobility experiences to customers in the Thonburi neighborhood through a state-of-the-art showroom and modern one-stop service center on an area of more than 5 rai.

Mr. Stefan Teuchert, President BMW Group Thailand, said: “BMW Thailand and Barcelona Motor have been strong business partners for 19 years. We are confident that Barcelona Motor will be able to provide an impressive experience to customers in Bang Khae and nearby areas using the skills the company has cultivated over the years and through its top-notch quality of services. This collaboration is another milestone on the road to success for both BMW Thailand and Barcelona Motor in expanding premium automotive experiences and services to a wider range of Thai customers.”

“In addition, our BMW Product Genius at Barcelona Motor Bangkae will be available to help guide our customers through every step of the test drive and handover process. They will also be on call to help with any subsequent queries or service updates. As the new retail experience for our customers, the BMW Product Genius are tech-savvy and able to communicate how things work and how our customers can get the best from them. They can be identified by BMW Product Genius polo shirts, and will use modern communication tools such as iPad app for the BMW configuration. They are ready to fascinate you and to share your passion for the BMW brand.”

Khun Viroj Leenutaphong, Chief Executive Officer, Barcelona Motor Co.,Ltd. said, “Barcelona Motor Bang Khae is one of our greatest achievements as an authorized BMW dealer. With an investment of over 500 million Baht and a total floor area of more than 30,000 square meters, we are committed to providing the very best in sales and aftersales services to every customer. Barcelona Motor Group in Bangkok offers a one-stop service center and 22 repair stations capable of supporting 60 vehicles per day. The facility is also equipped to perform a Fast Lane vehicle check-up that can be completed within 2 hours. In addition, we are confident that our professional service personnel trained by BMW Group Thailand, as well as our certified mechanics can provide services of a world-class standard allowing us to earn trust from customers and making us stand out as a competent authorized BMW dealer.”

Barcelona Motor Bang Khae features a spacious display area for 20 BMW models, a one-stop service center and BMW Certified Body and Paint Center, as well as an indoor parking area that can support more than 500 vehicles. Thanks to a team of 82 professional staff, customers can experience a new level of BMW’s avant-garde innovation, satisfying premium services and much more.

Khun Viroj Leenutaphong elaborated on Barcelona Motor’s strategic plans, saying: “We are always eager to introduce BMW’s world-class mobility experience to customers in other areas. Thanks to our long experience in the industry, coherent strategies with BMW Thailand and competent personnel and management team, we have earned the confidence and trust of our customers. We also plan to reach out to customers of all generations through online and offline marketing campaigns to foster recognition and confidence in Barcelona Motor Bang Khae.”

Barcelona Motor Bang Khae is now ready to provide satisfaction and convenience to BMW customers at 548 PhetKasem Road, Bang Khae Nuea, Bang Khae, Bangkok 10160. Telephone 02-080-5888