2017
BMW Nelson's Autohuas in Rayond
Press Release | 2017.09.11

BMW Thailand and Nelson’s Autohaus bring premium automotive experience to strategic eastern economic province with grand opening of BMW Studio Nelson’s Autohaus in Rayong

In the picture (from left to right)
1. Khun Ong-ard Arunsaengroj, Director Sales and Marketing, BMW Leasing (Thailand) Co., Ltd.
2. Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand
3. Mr. Randy Nelson, Director of Nelson’s Autohaus
4. Khun Montri Chanachaiwiboonwat, Deputy Governor of Rayong province
5. Khun Thanapat Wongprasert, General Manager of Central Plaza Rayong
6. Khun Prapatsara Aramvongsamut, General Manager Sales, BMW Thailand
7. Khun Pornvisa Vichitnoraseth, Manager, Dealer Development, BMW Group Thailand
8. Khun Jatupon Puttaviboon, General Manager, Dealer Development, BMW Group Thailand

Bangkok. Nelson’s Autohaus, an authorized BMW dealer, has unveiled BMW Studio Nelson’s Autohaus at Central Plaza Rayong to expand its potential reach in the Thai luxury car market while also extending premium mobility experiences to customers in the eastern region.

Mr. Lars Nielsen, Sales and Marketing Director, BMW Thailand, said, “BMW Thailand is delighted to be working with Nelson’s Autohaus in delivering the ultimate in premium service experiences to our customers in Rayong and nearby areas. This collaboration is an important milestone for both BMW Thailand and Nelson’s Autohaus, our strategic dealer in the eastern region, and will propel our business towards greater success as we uncover opportunities to offer our luxury vehicles to a wider range of customers. In light of an impressive sales performance by Nelson’s Autohaus throughout the past year, we believe that the launch of BMW Studio Nelson’s Autohaus in Rayong is not only a proof of BMW’s dynamic growth but also a move that strengthens both BMW Thailand and Nelson’s Autohaus.”

Mr. Randy Nelson, Director of Nelson’s Autohaus also commented, “Nelson’s Autohaus has enjoyed 16 years of strong partnership with BMW Thailand. We have received generous support in terms of concepts and methods in providing world-class customer services, which is one of the most important factors behind our achievements. The opening of BMW Studio Nelson’s Autohaus is an achievement we are proud of and a chance for us to provide top-notch services to locals in Rayong. Given the expertise and experience we accumulated from our operations in Chonburi as well as our vision to move forward and grow by treating our customers as family, we possess a thorough understanding of the needs of customers in this region, which has enabled us to win their hearts and minds.”

BMW Studio Nelson’s Autohaus at Central Plaza Rayong features various BMW models on display as a showcase of state-of-the-art automotive innovation for customers in the province as well as lifestyle products and other interesting offers.

To elaborate on Nelson’s Autohaus’ strategy, Mr. Randy Nelson added, “In addition to this prime customer service location in a hotspot like Central Plaza Rayong, we also plan to open up another BMW service center in Rayong in accordance with our commitment to grow with our customers as a family. To fulfill our mission for an unparalleled customer experience, we are also providing after-sales care through various activities – including golf tournaments, exclusive movie screenings, and BMW family trips.”

BMW Studio Nelson’s Autohaus is now ready to provide a new level of convenience and satisfaction by a team of professional staff on the 1st floor of Central Plaza Rayong.

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BMW Nelson's Autohuas in Rayond

Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand
(left), and Khun Prapatsara Aramvongsamut, General Manager Sales, BMW Thailand (right) congratulated Mr. Randy Nelson, Director of Nelson’s Autohaus (middle)

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บีเอ็มดับเบิลยู สตูดิโอ เนลสัน ออโต้เฮาส์ ระยอง
บีเอ็มดับเบิลยู สตูดิโอ เนลสัน ออโต้เฮาส์ ระยอง
บีเอ็มดับเบิลยู สตูดิโอ เนลสัน ออโต้เฮาส์ ระยอง

The BMW Group

With its four brands BMW, MINI, Rolls-Royce, and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW, MINI and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

In 2016, BMW Group Thailand delivered 7,923 BMW and MINI vehicles to the customers. For BMW Motorrad Thailand, new record has been set in 2016 with 1,819 motorcycle deliveries.

In 2017, BMW Group Thailand has the best-ever first half with 4,888 BMW and MINI car deliveries, achieving an impressive +33% growth year-on-year.


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular, with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN.
An investment of over 4.6 billion Baht year-to-date 2016 has been invested into expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately
4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 14 countries worldwide.

As of2017, BMW Group Manufacturing Thailand produces the following 18 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X4and BMW X5.For BMW Motorrad the BMW F 800 R, BMW F 800 GS, BMW F 700 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW F 800 GT, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles two BMW plug-in hybrid models; BMW 330e and BMW X5 xDrive40e.

Starting from May 2016, BMW Group Manufacturing Thailand’s assembly line capability has been expanded for the purpose of exporting the BMW X3 and BMW X5 to China as well.


For further information, please contact:
BMW Group Thailand
1-800-269-269
www.bmw.co.th
www.mini.co.th
www.bmw-motorrad.co.th

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Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Pawalisa Thanawajeran (08-6564-4726 or 0-2627-3501 ext.155)
Pichanan Toonkamthornchai (08-5157-7557 or 0-2627-3501 ext.101)
sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, ptoonkamthornchai@carlbyoir.com, pthanawajeran@carlbyoir.com