Photo Release | 2017.07.13

From the road to the race with BMW’s Ultimate JOY Experience program

Bangkok. To help prepare Thai runners for one of the largest and most popular road races in the world, BMW Thailand recently organised an exclusive workshop for lucky BMW customers at Rev Runnr, Central Pinklao. The event was joined by Sathaworn “Khru Din” Chanpongsri (right), a former national marathon runner, and Khun Plai Samutvanich (left), a participant in the BMW Berlin Marathon for two years, who shared their marathon experiences and tips for quality long-distance running. The activity is part of the Ultimate JOY Experience program, a privileged customer campaign for BMW owners who can enjoy unrivalled experiences from BMW.



The BMW Berlin Marathon is one of many privileges presented to BMW owners as part of “The Ultimate JOY Experience” program. BMW owners are also offered several other activities, the highlights of which are the BMW Alpine xDrive activity, in which BMW owners discover the challenging experience of driving on snow and ice surfaces in New Zealand, as well as the BMW Driving Experience 2017 driving workshop. Other lifestyle activities include a Special Edition exhibition golf tournament, which takes golfers on a journey to the Emirates Golf Club in Dubai, United Arab Emirates, which is also the world final course for the BMW Golf Cup International – the largest international tournament series for amateur golfers.


To discover more information and take advantage of offers under ‘The Ultimate JOY Experience’, BMW customers can sign up for The Ultimate JOY Lounge – the destination for all BMW enthusiasts – at And keep up with Thai marathon runners at or hashtags #BMWBerlinMarathon #TheUltimateJOYExperience #BMWultimateJOY. Find more updates about the BMW Berlin Marathon at

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The BMW Group

With its four brands BMW, MINI, Rolls-Royce, and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesale & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW, MINI and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

In 2016, BMW Group Thailand delivered 7,923 BMW and MINI vehicles to customers. For BMW Motorrad Thailand, a new record was set in 2016 with 1,819 motorcycle deliveries.

In 2017, BMW Group Thailand began the new year with the best-ever start to the year with 745 BMW and MINI car deliveries, achieving an impressive +22% growth year-on-year. For BMW Motorrad Thailand, the growth of +22% in January 2017 compared to the same month last year set a new record high after its achievement as the third fastest growing market for BMW Motorrad worldwide in 2016.

On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular, with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN.

An investment of over 4.6 billion Baht year-to-date 2016 has been invested into the expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 14 countries worldwide.


As of 2016, BMW Group Manufacturing Thailand produces the following 19 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X4, BMW X5, and MINI Countryman. For BMW Motorrad the BMW F 800 R, BMW F 800 GS, BMW F 700 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW F 800 GT, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles two BMW plug-in hybrid models; BMW 330e and BMW X5 xDrive40e.


Starting from May 2016, BMW Group Manufacturing Thailand’s assembly line capability has been expanded for the purpose of exporting the BMW X3 and BMW X5 to China as well.

For further information, please contact:
BMW Group Thailand


Media Contacts:
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