Press Release | 2017.03.28


From left to right


1. Khun Ong-ard Arunsaengroj, General Manager Sales and Marketing - BMW Financial Services Thailand
2. Khun Sethipong Anutarasoti, General Manager Marketing, BMW Thailand
3. Mr. Stefan Teuchert, President, BMW Group Thailand
4. H.E. Mr. Peter Prügel, the Ambassador of the Federal Republic of Germany to Thailand
5. Khun Jaturon Komolmitr, Director and Chief Operating Officer, Grand Prix International PCL
6. Dr. Prachin Eamlumnow, Founder and President, Grand Prix International PCL
7. Mr. Lars Nielsen, Sales and Marketing Director, BMW Thailand
8. Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand
9. Khun Prapatsara Aramvongsamut, General Manager Sales, BMW Thailand
10. Khun Peeraphong Eamlumnow, Executive Committee and Cheif Operation Officer, Grand Prix International PCL


BMW and MINI Highlights


• BMW i8 Protonic Dark Silver Edition

• BMW 740Le xDrive Pure Excellence with Plug-in Hybrid technology

• BMW M760Li xDrive Model V12 Excellence

• The all-new BMW 530i M Sport

• The all-new BMW 520d Luxury

• BMW 320d M Performance

• BMW 320d GT Sport and BMW 320d GT Luxury

• The all-new MINI Countryman

• The new MINI John Cooper Works Clubman


Bangkok. To reinforce innovation and technological leadership in the premium automobile segment, while celebrating the 15 victories from “Car & Bike of the Year 2017” awards across its three brands; BMW, MINI and BMW Motorrad. BMW Group Thailand brings a full range of the latest BMW and MINI vehicles and promotional offers to the 38th Bangkok International Motor Show, held at Challenger Hall, Impact Muangthong Thani, from March 29 – April 9, 2017. The highlighted automobiles include BMW i8 Protonic Dark Silver Edition, BMW 740Le xDrive Pure Excellence with plug-in hybrid technology, BMW M760Li xDrive Model V12 Excellence, the all-new BMW 530i M Sport, the all-new BMW
520d Luxury, BMW 320d M Performance, BMW 320d GT Sport, BMW 320d GT Luxury, the all-new MINI Countryman and the new MINI John Cooper Works Clubman.


Mr. Stefan Teuchert, President BMW Group Thailand said, “With the ‘Reach to the Planet of Technology’ concept for the 38th Bangkok International Motor Show, aiming to enhance the automotive industry through boundless innovation, is in accord with our vision of creating premium technologies that bring together every aspect of lives. This year, the autonomous driving has now become reality and we are pleased to integrate this technology in our BMW M Performance model - BMW M760Li xDrive Model V12 Excellence. On the other hand, we are pleased to introduce the fourth generation of plug-in hybrid vehicle to Thailand, the BMW 740Le xDrive Pure Excellence. Our flagship BMW 7 Series together with the all-new BMW 5 Series and the latest BMW 3 Series GT and M Performance model variants will further strengthen our BMW product portfolio in the premium segment.”


“In addition to our product inspirations, we are now ready to inspire our BMW customers by introducing the first group of BMW Product Genius. As a pioneer in the field of product expertise, our BMW Product Genius are steeped in the increasingly sophisticated technologies and state-of-the-art features available from BMW to help guide our customers through every step of the test drive and handover process. They will also be on call to help with any subsequent queries or service updates. As the new retail experience for our customers, the BMW Product Genius are tech-savvy and able to communicate how things work and how our customers can get the best from them. They can be identified by BMW Product Genius polo shirts, and will use modern communication tools such as iPad app for the BMW configuration. They are ready to fascinate you and to share your passion for the BMW brand.”


The success of BMW Group Thailand is also reflected through the recently achievement of 15 awards from the Car & Bike of the Year 2017 for BMW, MINI and BMW Motorrad, with winning models including the BMW i8, BMW 740Li, BMW 730Ld M Sport, BMW 420i Gran Coupe Sport, BMW 320d GT Sport, BMW 330e, BMW 218i Active Tourer M Sport, BMW X5 xDrive40e M Sport, BMW X4 xDrive20d M Sport, MINI Cooper S Convertible, MINI John Cooper Works, MINI Cooper SD 5 Door Seven Edition, BMW S 1000 RR, BMW S 1000 XR and BMW R nineT. This track record of sustained success in Thailand reflects the demand for and confidence in BMW Group’s products among Thai consumers – a trust founded upon the twin forces of innovation and design


BMW i8 Protonic Dark Silver Edition

Price: THB 11,899,000 (VAT incl.)


Available for a limited period only, the BMW i8 Protonic Dark Silver Edition is a 2+2-seater sports car with a carbon-fiber-reinforced plastic (CFRP) passenger cell and efficient BMW eDrive technology. It sports
a Protonic Dark Silver paint finish and complemented by BMW W-spoke 470 light-alloy wheels painted in Orbit Grey metallic and mixed-size tires. Inside the inaugural special-edition i8, double-stitching and applications in high-grade carbon fiber and ceramic provide indications of its exceptional sporting character.

Featuring the BMW eDrive powertrain, which is seen as the ‘sports car powertrain of the future’, the BMW i8’s plug-in hybrid system comprises a 170 kW / 231 hp, 320 Nm three-cylinder petrol engine with BMW TwinPower Turbo technology and a 96 kW / 131 hp, 250 Nm hybrid synchronous electric motor. The BMW eDrive system also includes a lithium-ion high-voltage battery and intelligent energy management that uses the combined output of 266 kW/362 hp to provide breathtaking performance and maximum efficiency.


In zero-emission all-electric mode, the BMW i8 has a top speed of 120 km/h and a range of 37 kilometers. Depending on whether the plug-in hybrid sports car’s lithium-ion battery is recharged at a household power socket or a BMW i Wallbox, charging times range from less than two up to three hours. In Sport mode the BMW i8 offers acceleration from 0–100 km/h sprint time of 4.4 seconds. The BMW i8 also offers every-day fuel economy substantially better than all conventional sports car concepts, delivering average fuel consumption of 47.6 km/liter and emitting CO2 at a rate of just 49 g/km.


Among the distinctions amassed by the BMW i8 are an International Engine of the Year award for both its TwinPower Turbo three-cylinder engine and overall hybrid drivetrain. The BMW i8 was also voted World Green Car of the Year and Green Luxury Car. And it received the Paul Pietsch Award presented by German motoring magazine “auto motor und sport” in recognition of the most innovative technical concept. No other vehicle has ever picked up such a large number of awards in such an array of different disciplines.


BMW 740Le xDrive Pure Excellence with plug-in hybrid technology
Price: THB 6,699,000 (VAT incl.)

Together with BMW eDrive innovation originally developed for BMW i, the BMW 740Le xDrive Pure Excellence allows top-level driving pleasure, long-distance comfort and luxury to be experienced in combination with Carbon Core body structure and the high-voltage battery. The new BMW 7 Series model also represents the most rigorous implementation yet of Efficient Dynamics in vehicles from the BMW brand.


BMW 740Le xDrive Pure Excellence brings together a 190kW/258hp BMW TwinPower Turbo combustion engine – the most powerful four-cylinder engine ever fitted in a series-produced BMW – and an electric drive system with a maximum output of 83kW/113hp to provide thrillingly instantaneous power delivery with a total system output of 240kW/326hp and a combined peak torque of 500Nm.


Furthermore, the electric motor takes on the role of a generator which – depending on the hybrid function selected – is powered either by recuperating braking energy or by efficiently raising the engine’s load points. It then feeds the energy it generates into the high-voltage battery. When operating only on electric power, BMW 740Le xDrive Pure Excellence can cover a maximum range of 41 kilometres. The electric motor is fully integrated into the eight-speed Steptronic transmission. This ensures that pure-electric driving, the dynamics-enhancing electric boost function and the recuperation of braking energy are all extremely efficient.


Perfectly executed power distribution between the front and rear wheels gives BMW 740Le xDrive Pure Excellence extremely dynamic accelerative ability, with the journey from rest to 100 km/h completed in 5.3 seconds yet the petrol consumption is just 45.5 kilometers per liters combined, while the associated CO2 emission is 49 grams per kilometer. The combined electric power consumption of BMW 740Le xDrive Pure Excellence in the EU test cycle comes in at between 13.9 and 13.2 kWh per 100 kilometers.


BMW M760Li xDrive Model V12 Excellence
Price: THB 12,499,000 (VAT incl.)

BMW M760Li xDrive Model V12 Excellence gives a debut to the new M Performance TwinPower Turbo 12-cylinder petrol engine. Concealed under a cover bearing “M Performance” lettering, the
6.6-litre V12 develops output of 448 kW/610 hp at 5,500-6,500 rpm and peak torque of 800 Nm at 1,550-5,000 rpm (fuel consumption combined: 8.2 km/l; CO2 emissions combined: 291 g/km).


The high-performance unit with leading-edge M Performance TwinPower Turbo technology accelerates BMW M760Li xDrive Model V12 Excellence from 0 to 100 km/h in just 3.7 seconds on the way to an electronically limited top speed of 250 km/h. Power transfer is via the eight-speed Steptronic Sport transmission, which has been specially adapted to the characteristics of the V12 engine.


The innovative Executive Drive Pro suspension system is a passport to dynamic sharpness and unbeatable ride comfort. Active roll stabilisation minimises body movements, and the system teams up with performance tires, fitted to exclusive 20-inch light-alloy wheels, to BMW M760Li xDrive Model V12 Excellence the best driving dynamics in its class – without impinging on ride comfort. Inside the car, the BMW steering wheel features wood inlays, and the V12 lettering in the instrument cluster when the driver fires up the engine. Door sill plates with an illuminated V12 logo whet the appetite for the driving pleasure to come, while additional V12 badges can be found on the centre console and the Touch Command Panel in the rear compartment’s centre armrest.


The all-new BMW 5 Series sedan: BMW 530i M Sport and BMW 520d Luxury
Price for BMW 530i M Sport: THB 4,399,000 (VAT incl.)
Price for BMW 520d Luxury: THB 3,899,000 (VAT incl.)


In addition to being 100 kilograms lighter than its predecessor, the all-new BMW 5 Series sedan features a low center of gravity, BMW’s hallmark even weight distribution and lowest drag coefficient in its class, offering superior driving pleasure and extensive comfort for passengers.


The all-new BMW 5 Series also features the latest-generation iDrive system, telephone, entertainment features, and vehicle functions on a high-resolution screen. The system can be operated using the iDrive Controller, by voice command or gestures, or by touching the display controls directly.


Headlights of the all-new BMW 5 Series comes with Adaptive LED Headlights with variable light distribution including adaptive roundabout lights and BMW Selective Beam anti-dazzle high beam with a range of up to 500 meters.


Maximizing the levels of on-board comfort are extended storage options and greater legroom forrear-seat passengers. Special Synergy Thermoacoustic Capsule (SYNTAK) engine encapsulation technology bring about another noticeable reduction in noise levels inside the car.


The petrol-powered BMW 530i M Sport packs a two-liter, four-cylinder engine that develops a peak torque of 350 Nm (258 lb-ft) and generates a maximum output of 185 kW/252 hp. Its fuel consumption comes in at 17.5 km/liter with CO2 emissions of 129 g/km – down more than 11 per cent on its predecessor’s figures. The BMW 530i accelerates from 0-100 km/h in 6.2 seconds on its way to a top speed of 250 km/h.


The two-litre four-cylinder diesel engine powering BMW 520d Luxury develops 140 kW/190 hp and
a peak torque of 400 Nm. With the 8-speed Steptronic gearbox specified, its fuel consumption is
20.0 km/liter and CO2 emissions is 132 g/km. The sedan accelerates from 0-100 km/h in 7.5 seconds and top speed is 235 km/h.


BMW 320d M Performance
Price: THB 2,499,000 (VAT incl.)


Available for the first time in local assembly variant, the BMW 320d M Performance delivers a power output of up to 190hp at 4,000 rpm with combined fuel consumption at 27.0 km/l and combined CO2 emissions at only 99 g/km. The new eight-speed Steptronic transmission plays an important part in reducing CO2 emissions. Its improved efficiency, wider gear spread and reduced torque converter slip during gear shifts reduce CO2 emissions by 3%. For even greater driving pleasure, the eight-speed Steptronic Sport transmission is available with steering wheel paddle shifters.


The BMW 320d M Performance stands out more than ever before with a design that offers even greater precision and various detail improvements thanks to the original M Performance accessories. With front splitter in black matt and 'Giugiaro' stickers at front and rear bumpers, drivers are roused by the vehicle’s sporting appearance. BMW 320d M Performance also comes with black high-gloss kidney grille and exterior mirror caps in carbon. The rear diffuser, rear spoiler, and sill attachment are in black matt with 'M Performance' sticker on sill attachment. While the BMW LED Door projector makes entering vehicle a great experience of its own.


At the front end, new aprons with revised air intakes accentuate the feeling of width, while the sculptural rear apron design and standard LED rear lights likewise emphasize the car’s sporting appearance. An innovative lighting concept, featuring newly designed headlights and striking LED daytime driving lights, ensure greatest visibility.


The comfort access system allows the unique key to be recognized remotely by the comfort access sensors. While the rain sensor ensures unimpeded vision at all times. BMW 320d M Performance is also supported by cruise control system that lets driver selects any preferred cruising speed, making it easier to stay below speed limits and providing more comfort on long journeys. In the meantime, the interior mirror and driver-side exterior mirror feature an automatic anti-dazzle function which protect driver’s eyes from other vehicles’ strong headlight.


BMW 320d GT Sport and BMW 320d GT Luxury
Price: THB 2,999,000 (VAT incl.)


Building on the success of BMW 3 Series line-up, BMW 320d GT Sport and BMW 320d GT Luxury add the latest of innovative technology, while combining the Sedan’s dynamic, sporting genes with the practicality and versatility of the Touring.The four-cylinder diesel is taken from the newly developed, modular BMW EfficientDynamics engine family and enjoy the benefits of cutting-edge BMW TwinPower Turbo technology. The automatic transmissions, Auto Start/Stop function, Brake Energy Regeneration, and the ECO PRO mode also help the new BMW 3 Series Gran Turismo to set the benchmark for fuel economy and emissions.Improvements in efficiency, an increase in ratio spread and a reduction in converter slip during the gear-change process bring about a three per cent drop in fuel consumption and CO2 emissions.


At 4,824 millimetres in length, the BMW 3 Series Gran Turismo is around 200 millimetres longer than the other members of the BMW 3 Series family. The new LED headlights for dipped and high beam and the LED front fog lamps lend the BMW 3 Series Gran Turismo a more sporting appearance. The car has a visually broader stance on the road. And the combination of updated LED rear lights and more zestful lines brings extra brawn to the rear styling.


The interior of the BMW 3 Series Gran Turismo has an even more sophisticated feel, thanks to upgraded materials and accents including new decorative wood elements, colours and leather trim variants. The interior’s haptic and ergonomic attributes have also been further enhanced. A seating position raised by 59 millimetres offers excellent all-round visibility. A generous feeling of space have always been key reasons to purchase a BMW 3 Series Gran Turismo. The space argument is particularly persuasive in the rear compartment, where three full-size seats and legroom more familiar from a luxury sedan – courtesy of a wheelbase lengthened by 110 millimetres (now 2,920 millimetres) – await. The large tailgate, meanwhile, opens to reveal a boot offering 520 to 1,600 litres of load space and allowing extremely varied use.


BMW 3 Series Gran Turismo customers can choose between Sport Line and Luxury Line variants. The BMW 3 Series Gran Turismo is fitted with an extensive selection of equipment items as standard, including automatic climate control, keyless engine ignition, Servotronic, six airbags, LED headlights for dipped and high beam, LED front foglamps, a high-resolution colour screen with iDrive Controller,a hands-free facility for phone calls – including a USB port and Bluetooth audio streaming – anda leather multifunction steering wheel.

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The all-new MINI Countryman
Price for MINI Cooper Countryman: THB 2,339,000 (VAT incl.)
Price for MINI Cooper S Countryman: THB 2,699,000 (VAT incl.)
Price for MINI Cooper S Countryman Hightrim: THB 2,999,000 (VAT incl.)


The second-generation MINI Countryman goes even further in terms of the model’s versatility, functionality, agility and premium character. The second-generation MINI Countryman will officially arrive in Thailand with three models available, each with the powerful and efficient MINI TwinPower Turbo technology.


MINI Cooper Countryman is powered by a 3-cylinder 1.5-liter petrol engine with an output of 100 kW/136 hp and maximum torque of 220 Nm. The combined fuel consumption is 16 km/liter and the combined CO2 emission is 148 g/km. 6-speed Steptronic transmission, leather steering wheel with multifunction controls, and a set of 17-inch alloy wheels are among the features that come as standard in the MINI Cooper Countryman.


MINI Cooper S Countryman and MINI Cooper S Countryman Hightrim both pack a 4-cylinder 2-liter petrol engine that delivers an output of 141 kW/192 hp and 280 Nm. maximum torgue at 1,400 – 4,300 rpm. The combined fuel consumption is 16 km/liter and the combined CO2 emissions is 143 g/km. Both Cooper S variants come with 8-speed Steptronic transmission, MINI Yours sport leather steering wheel with multifunction controls, and 18-inch alloy wheels for the ultimate in fun driving experiences with a level of speed and agility that rivals any other vehicle in its segment.


The all-new MINI Countryman is some 20 centimeters longer than its predecessor and approximately 3 centimeters wider. Its wheelbase has been extended by 7.5 centimeters. This growth results in significantly increased space on five fully-fledged seats as well as a definite increase in storage volume and luggage transport versatility for the greater comfort of passengers. One unique option is the MINI Picnic Bench, which can be folded out of the luggage compartment and provides comfortable seat for outdoor use. Additionally, the vehicle features electrical tailgate control, offering the option of touchless operation – which requires the key holder to simply put a foot close to the underside of the rear bumper – and remote-controlled opening paired with a closing button on the tailgate itself.


The all-new MINI Countryman’s central instrument panel now includes 8.8 inch touchscreen functionality for the first time and supports features such as MINI Country Timer, which times your runs over demanding terrain, MINI Connected, a personal assistant that supports you on the road, including off-board route planning, event setting during route, last mile navigation, and traffic radar all of which work in tandem with the onboard computer and a smartphone.


The new MINI John Cooper Works Clubman
Price: THB 3,588,000 (VAT incl.)


The new MINI John Cooper Works (JCW) Clubman combines genuine racetrack excitement with
the premium stylings of MINI in the latest generation of this premium compact car, which boasts
an eye-catching yet classically distinctive design on top of performance that rivals serious racing cars.


The new MINI JCW Clubman combines 2.0-litre petro engine with the new generation of the ALL4 


all-wheel-drive system. The four-cylinder engine with MINI TwinPower Turbo Technology, delivers a peak output of 170 kW/231 hp and a maximum torque of 350 Nm, acceleration from zero to 100 km/h in 6.3 seconds with 8-speed Steptronic sports transmission to ensure exceptional agility on the road. This new engine takes the mantle of the most powerful engine ever in a MINI.


Additionally, the new MINI JCW Clubman comes equipped with a number of exclusive features, including an aerodynamics kit, 19” inch John Cooper Works Course Spoke two-tone light alloy wheels, John Cooper Works exterior and interior trims, leather steering wheel with multifunction controls, John Cooper Works sports seats, Head-up display, and 8.8-inch color touch screen in the central instrument panel.


Delighting customers with BMW Services Inclusive (BSI) and MINI Service Inclusive (MSI) maintenance programs. BMW and MINI warranty now cover the period of 5 years with unlimited mileage.


Beyond great performance and design, the key to achieving maximum customer satisfaction is peace of mind. BMW and MINI vehicles are covered by the BSI (BMW Services Inclusive) and MSI (MINI Service Inclusive) programs, which provide 5 years/100,000 km of vehicle maintenance. BMW and MINI warranty have been extended to cover a period of five years with unlimited mileage.


Special offers in the 38th Bangkok International Motor Show


Customers booking a BMW in the Motor Show with delivery dueby April 2017 will be able to take advantage of these exclusive offers:


- Enjoy ‘Loyalty Campaign’, designed for previous customers of BMW who want to purchase new BMW car.

- Free first-class insurance upon purchase of BMW X Series including X1 X3 X4 and X5

- Enjoy a complimentary Bowers & Wilkins speaker upon purchase of top models including BMW 7 Series, M Series, i8 and many more.

- Enjoy extended BMW Services Inclusive maintenance program, warranty program and mobility service upon purchase of Plug-in Hybrid models


  • BMW Services Inclusive is extended from 5 years/100,000 km to cover 6 years/120,000 km of vehicle maintenance
  • BMW warranty is extended to cover a period of 6 years with no mileage limit
  •  Mobility service is extended to cover a period of 6 years

- For each and every BMW sales booking during the 38th Bangkok International Motor Show, one water filtration system will be donated to communities in need under the Care4Water campaign


Customers deciding upon a MINI purchase during the Motor Show period with delivery due by June 2017 will also receive Harman Kardon Esquire Mini.


Customers interested in these offers or other financial products from BMW Financial Services and MINI Financial Services can reach out to the BMW Contact Center at 1-800-269-269 (or 1-401-269-269 if dialing from a mobile phone) or contact authorized BMW and MINI dealers nationwide.

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.


In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


BMW Group Thailand


BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW, MINI and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.


In 2016, BMW Group Thailand delivered 7,923 BMW and MINI vehicles to the customers. For BMW Motorrad Thailand, new record has been set in 2016 with 1,819 motorcycle deliveries.


In 2017, BMW Group Thailand has begun the new year with the best-ever start to the year with 745 BMW and MINI car deliveries, achieving an impressive +22% growth year-on-year. For BMW Motorrad Thailand, the growth of +22% in January 2017 compared to the same month last year set a new record high after its achievement as the third fastest growing market for BMW Motorrad worldwide in 2016.


On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular, with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN.
An investment of over 4.6 billion Baht year-to-date 2016 has been invested into expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 14 countries worldwide.


As of 2016, BMW Group Manufacturing Thailand produces the following 19 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X4, BMW X5, and MINI Countryman. For BMW Motorrad the BMW F 800 R, BMW F 800 GS, BMW F 700 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW F 800 GT, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles two BMW plug-in hybrid models; BMW 330e and BMW X5 xDrive40e.


Starting from May 2016, BMW Group Manufacturing Thailand’s assembly line capability has been expanded for the purpose of exporting the BMW X3 and BMW X5 to China as well.


For further information, please contact:
BMW Group Thailand


Media Contacts:
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Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Sawarot Thawinwongrak (08-9888-9799 or 0-2627-3501 ext.223),,