Press Release | 2017.02.28


From left to right


1. Khun Arun Samutsara, Deputy Managing Director - After Sales, Millennium Auto Group

2. Dr. Sunhavut Thamchuanviriya, Managing Director, Millennium Auto Group

3. Mr. Stefan Teuchert, President, BMW Group Thailand

4. Khun Jerdnapang Thamchuanviriya, Chief Finance Officer, Master Group Corporation (Asia)

5. Khun Sompraj Bosuwan, Deputy Managing Director Sales & Marketing, Millennium Auto Group

6. Khun Thana Chongsubthum, General Manager, Millennium Auto Phuket



Bangkok, 24 February 2017 – BMW Group Thailand’s authorized dealer Millennium Auto, today unveiled its latest BMW and MINI authorized dealership in Phuket. This latest announcement reinforcing its potential for sales and services to BMW customers in the Andaman market, by immersing them with BMW’s state-of-the-art innovation and services, which have been specially designed for the ultimate experience of BMW’s and MINI’s customers.


Mr. Stefan Teuchert, President, BMW Group Thailand said, “BMW Group Thailand and Millennium Auto have enjoyed many years of success together as partners, and the opening of the new showroom in Phuket is yet another milestone in our distinguished history. In addition to outstanding sales performance, Millennium Auto has proven itself as a genuinely committed partner with a clear vision for the future, and we strongly believe that this expansion to Phuket will build further upon their previous successes and receive a very warm welcome by the growing pool of customers here.”


Dr. Sunhavut Thamchuanviriya, Managing Director of Millennium Auto said, “We aim to push the boundaries of service excellence, to satisfy the needs of customers nationwide. Currently, we have 8 BMW and MINI outlets in Thailand and the opening of Millennium Auto in Phuket, due to the strong central market in the South. We will therefore, be able to serve our customers in this region and reach wider target customers with our premium services. With the opening of operations in the south, we will be in a position to become the leading automotive dealer that offer fully-fledged facility for customers in Andaman market covering three economic provinces; Phuket, Krabi and Pang-nga. With this new expansion, we will be able to raise our standard for customer experience and strengthen our long and prosperous relationship with BMW Group Thailand.


Millennium Auto Phuket, state-of-the-art showroom and service center offers unmatched customers experience.


The Millennium Auto Phuket showroom and service center features state-of-the-art sales and service facility, located on 4 rai. The new showrooms, more than 400 million baht of investment, sales and aftersales services to the BMW global standard are offered in every aspect. The new car showroom offers a total capacity of 38 display units, including BMW 8 units and MINI 6 units, while the BMW Premium Selection and MINI NEXT certified used car area features capacity of up to 24 units. As an integral of the dealership, there are also BMW lifestyle and accessories displays, which have been designed to offer the maximum of comfort and convenience, to all BMW and MINI customers.


After service facilities of Millennium Auto Phuket feature 10 mechanical work bays, including diagnosis room for 2 cars, as well as BMW & MINI Approved Body Paint with 20 work bays, including 2 body repairs and 2 spray booths.


A total of over 40 highly-qualified sales consultants, service personnel and skilled technicians trained by BMW Group Thailand, will be on hand for professional consulting and aftersales mechanical services, providing service beyond expectations to every BMW and MINI customer.


Millennium Auto Phuket is located at 9/99 Moo 5 Thambol Ratsada, Amphoe Muang Phuket, Phuket 83000, telephone number 076 201 900.



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The BMW Group


With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW, MINI and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.


In 2015, BMW Group Thailand continued its record of success in the country after posting its best year yet in sales. Throughout 2015, the Group’s three marques managed to exceed 10,000 units in total sales with BMW and MINI moving 8,768 cars – up 5% year-on-year – and BMW Motorrad scoring an impressive 83% jump to 1,280 motorcycles sold. The combined total of 10,048 vehicles delivered represents the highest sales figure yet in the history of BMW Group Thailand, as well as record breaking achievement for each brand, BMW, MINI and BMW Motorrad individually.


The BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular, with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. In 2016, another 488 million Thai Baht investment is going into further expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand and building on an investment of over 3.7 billion Baht year-to-date 2015. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office will be established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 14 countries worldwide.


Since 2012, BMW Group Thailand together with the founding partner companies brought the dual vocation concept to Thailand in cooperation with the German-Thai Chamber of Commerce (GTCC) and the German International Co-operation (GIZ). The collaborative program, known as the German-Thai Dual Excellence Education (GTDEE), is an educational platform for the BMW Service Apprentice program, which provides all participating students with fundamental training at the college, BMW theory and practical training at the BMW Training Center, and on-the-job training and support from BMW certified technicians at authorized BMW dealerships. Since its inception, the partnership has helped develop young students and enabled them to become skilled workers in the automotive industry, while also reinforcing Thailand’s potential to serve as a global automotive production hub.


For further information, please contact:
BMW Group Thailand


Media Contacts:

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Sawarot Thawinwongrak (08-9888-9799 or 0-2627-3501 ext.223),,