The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
BMW Group Thailand
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW, MINI and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.
In 2015, BMW Group Thailand continued its record of success in the country after posting its best year yet in sales. Throughout 2015, the Group’s three marques managed to exceed 10,000 units in total sales with BMW and MINI moving 8,768 cars – up 5% year-on-year – and BMW Motorrad scoring an impressive 83% jump to 1,280 motorcycles sold. The combined total of 10,048 vehicles delivered represents the highest sales figure yet in the history of BMW Group Thailand, as well as record breaking achievement for each brand, BMW, MINI and BMW Motorrad individually.
The BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular, with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. In 2016, another 488 million Thai Baht investment is going into further expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand and building on an investment of over 3.7 billion Baht year-to-date 2015. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office will be established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 14 countries worldwide.
Since 2012, BMW Group Thailand together with the founding partner companies brought the dual vocation concept to Thailand in cooperation with the German-Thai Chamber of Commerce (GTCC) and the German International Co-operation (GIZ). The collaborative program, known as the German-Thai Dual Excellence Education (GTDEE), is an educational platform for the BMW Service Apprentice program, which provides all participating students with fundamental training at the college, BMW theory and practical training at the BMW Training Center, and on-the-job training and support from BMW certified technicians at authorized BMW dealerships. Since its inception, the partnership has helped develop young students and enabled them to become skilled workers in the automotive industry, while also reinforcing Thailand’s potential to serve as a global automotive production hub.
For further information, please contact:
BMW Group Thailand
Carl Byoir & Associates
Suthatip Boonsaeng (08-7685-1695 or0-2627-3501 ext.102)
Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)
Sawarot Thawinwongrak (08-9888-9799 or 0-2627-3501 ext.223)
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